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[BREAKING] Canva acquires startups working on animation and marketing

Canva expands professional suite with motion animation and ad-tech capabilities through dual acquisitions

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[BREAKING] Canva acquires startups working on animation and marketing

Why This Matters

Why this matters: Canva's strategic M&A activity signals investment in product consolidation and professional market expansion, relevant to understanding SaaS vendor capabilities and potential cost implications for creative software spend.

HEADLINE: Canva Acquires Animation and Ad-Tech Startups to Expand Professional Creative Suite

LEAD: Canva announced dual acquisitions on Monday: Cavalry, a UK-based 2D motion animation platform, and Mango AI, which focuses on ad performance optimization. The deals expand Canva's professional creative editing capabilities beyond its 2024 acquisition of Affinity.

BODY: Cavalry's animation tools will integrate into Affinity, Canva's professional creative suite for photo, vector, and layout editing. Canva revamped Affinity's design last year and made it free for all users, driving over five million downloads since the redesign.

The Cavalry acquisition closes what Canva identified as a gap in motion editing within its professional suite. Mango AI's acquisition adds advertising performance capabilities to the platform.

Affinity currently offers photo, vector, and layout editing functionality. With Cavalry's tooling, the suite will add motion editing capabilities.

WHAT'S NEXT: Watch for integration timelines and pricing announcements as Canva consolidates these tools into Affinity's offering.

Originally Reported By
TechCrunch

TechCrunch

techcrunch.com

Why We Covered This

Finance leaders managing creative software vendor relationships and SaaS spend should monitor Canva's product consolidation strategy and potential pricing changes to Affinity as integrated capabilities expand.

Key Takeaways
Canva announced dual acquisitions on Monday: Cavalry, a UK-based 2D motion animation platform, and Mango AI, which focuses on ad performance optimization.
Canva revamped Affinity's design last year and made it free for all users, driving over five million downloads since the redesign.
The Cavalry acquisition closes what Canva identified as a gap in motion editing within its professional suite.
CompaniesCanva(PRIVATE)Cavalry(PRIVATE)Mango AI(PRIVATE)Affinity(PRIVATE)
Key DatesAnnouncement:2026-02-24
Affected Workflows
SaaS SpendVendor Management
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WRITTEN BY

Sam Adler

Finance and technology correspondent covering the intersection of AI and corporate finance.

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